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optimize our logistics network in order to reinforce operational ef- ficiency, asset and cost productiv- ity, and improve customer service levels. We are also working close- ly with our suppliers to put more advanced customer and product segmentation methods in place in order to drive more effective

pricing and enhance commer- cial margins. Furthermore, we are building a strong IT backbone and digital platform to enable the im- plementation of a fully-fledged multi-channel customer centrici- ty model.

CUSTOMER CENTRICITY AT WORK Multi-channel is about putting customers at the center by giving them better access and a great- er choice about how they interact with Rexel. Whether it is to make a transaction, ask for advice or get technical and commercial sup- port, being able to provide a com- prehensive multi-channel offering that meets the customer s needs is at the core of Rexel s customer centricity model. In this context and with the sup- port of all our major suppliers, we are transforming our business from a branch-centric to a transac- tional customer-centric model that capitalizes on all touch points points of sale or service in branch, sales reps, remote support centers and tech centers, online stores, mobile apps, EDI exchange to offer a seamless customer expe- rience allowing our customers to make their purchase how, when and where they want.

GLOBAL FOOTPRINT LANDMARKS STRATEGY GOVERNANCE