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THE MULTI-CHANNEL APPROACH Rexel is evolving towards a com- prehensive and coherent transac- tional system allowing it to offer its customers a unique information and service experience. The ins- taller can choose between several channels in order to find the right advice or the right product, at the right time and place: the branch, the sales representative, the tech- nical center, the support center, the web sites or the mobile ap- plications. Through each of these touch points, the Rexel business contact has immediate and com- plete access to customers files, in- cluding their profile, orders, pro- jects and the recommendations they already received. Rexel s e-commerce sites and mobile applications progressed

significantly in 2014, driven in par- ticular by Platt, one of Rexel s US banner, which is a leader in this area. Indeed, installers increasingly use their mobile phones or their ta- blets in order to consult technical data sheets, check product avai- lability and to place orders. With this in mind, Rexel gathered a team of about 20 specialists in Dallas in charge of designing the new gene- ration of websites and the deploy- ment of e-commerce solutions. Maximum access to information on prices, products and solutions saves time and offers an efficien- cy guarantee much appreciated by installers. The multi-channel approach allows the number of customers and orders, and also the average transaction value, to increase.

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THE MULTI- CHANNEL APPROACH allows the installer to communicate and perform transactions 24/7, from any location.

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THE REXEL MULTI-CHANNEL APPROACH

FIELD SALES REP

WEBSHOPSEDI SOLUTIONS

MOBILE APP

BRANCH TECH CENTER

REMOTE SUPPORT CENTER

CLIENT

A CUSTOMER- CENTRIC TRANSACTIONAL MODEL