In 2014, Rexel entered Saudi Arabia, the largest electrical distribution market in the Middle East. The Group’s arrival in this country was made possible through the creation of a joint venture with Al-Hobayb Group, a leading Saudi group with expertise in the electrical industry.Headquartered in Riyadh, Rexel Arabia Electrical Supplies, of which Rexel owns a 65% stake, addresses both large-scale projects and the traditional electrical distribution market. It targets annual sales of €25m by 2017.
This new structure consolidates the Rexel Group and Rexel IPG’s commitment to be close to customers in this strategically important region, where Redco (Rexel’s Middle East Headquarters, in the United Arab Emirates), Rexel Emirates and Rexel IPG were already established.